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LoyaltyEdge privacy policy

About Us LoyaltyEdge ("we" or "our" or "us") is committed to protecting and respecting your privacy. Any changes we make to our Policy in the future will be posted on this page and, where appropriate, notified to you on the website or by e-mail. It was last updated on 20 August 2022.

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LoyaltyEdge ("we" or "our" or "us") is committed to protecting and respecting your privacy.

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This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.loyaltyedge.co.uk (the “Site”), you are accepting and consenting to the practices described in this policy.

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For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is LoyaltyEdge of 10 Queen St Pl, London EC4R 1AG.

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Overview At LoyaltyEdge, we take your privacy and data security seriously. The following describes how we collect and process your personal data.

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How We Use Your Data and Why We like to get to know our customers and provide them with the best possible experience. We use information we collect about you in a number of ways, including to provide the products and services that you have requested, offering you a personalized experience and informing you about our special events and exciting news, so that we can offer the best possible experience. We will also contact you to give you assurance that your delivery is on its way or if we have a query about your delivery.

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We are permitted by Data Protection Legislation to process your personal data in the way that we do because the processing is necessary:

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  • for the performance of our contract to provide you with products or services you have purchased or in order to take steps at your request prior to you entering into that contract;

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  • in order to comply with a legal obligation to which we are subject; or

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  • for the purposes of the legitimate interests that we pursue; which are (i) to give you the best service/products; (ii) to optimize your customer experience and provide you with a safe, smooth, efficient, and customized experience; (iii) to run and administer our business; (iv) to discharge our legal obligations; (v) to prevent and detect fraud; and (vi) to evaluate, develop, and improve our products and services

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We have set out in more detail below the specific purposes for using your information and the legal basis we are relying on to process your information.​

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The Data We Collect We are committed to only collecting information about you that is necessary to carry out our business, provide the particular products or services you’ve requested, and to keep you up to date about all the latest news from us. We collect your information at the point you decide to interact with us. This could include purchasing online or signing up for our email newsletter.

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We collect your data when:

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  • When you contact LoyaltyEdge by telephone or email

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  • When you enter a prize draw or competition run by LoyaltyEdge

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  • When completing any forms for transactional, employment, or other purposes

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  • When you visit our website

 

This data includes:

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  • Your Name

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  • Your Email Address so we can send confirmation emails

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  • A contact telephone number if we need to contact you about your order

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  • Delivery details of the order (recipient’s name, address, delivery instructions)

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  • Your order history and details of the items purchased

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  • Any personalized messages or customizations related to your order

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  • Your password (should you choose to create an account)

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  • Any correspondence or communication with us.

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Cookies Our website uses cookies to collect information. Cookies are small data files stored on your device to ‘remember’ you. We use cookies primarily to hold a reference to your ‘shopping basket’ as you move around the site, but also to enable you to log in to your account. Our website relies on the use of cookies to facilitate a purchase.

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Google Analytics (more information below) also uses cookies for the delivery of its service. Details on their use of cookies are available here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

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Stripe Stripe, one of our payment processors, may also set cookies. Details on their use of cookies are available here: https://stripe.com/cookies-policy/legal

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PayPal PayPal, one of our payment processors, may also set cookies. Details on their use of cookies are available here: https://www.paypal.com/en/webapps/mpp/ua/privacy-full

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Google Analytics We use a third-party service, Google Analytics, to log information and details of visitor behavior. We do this to improve the website for our visitors. You can view Google Analytics’ privacy policy here: https://www.google.com/analytics/terms/gb.html

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Facebook Pixel We use a third-party service, Facebook Pixel, to help us measure the effectiveness of our Facebook advertising. Facebook’s privacy policy is available here: https://www.facebook.com/about/privacy/. If you wish to revoke your consent for this tracking, you can visit the following link: https://www.facebook.com/ads/settings

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Email Marketing We use third-party software, Sendy, to deliver our email newsletter. Sendy collects statistics around email opening and link clicks to improve our email marketing. Sendy’s privacy policy is available here: https://sendy.co/privacy-policy. You can opt out of our email marketing at any time using the unsubscribe link or by contacting us at hello@loyaltyedge.co.uk.

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Service Providers We share essential personal data with selected service providers to process your order. Order details determine which providers receive your details. Below is a breakdown of providers, the data we share, and why:

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  • Royal Mail: Recipient name, delivery address, email address, mobile phone number (if supplied) - To fulfill orders and send delivery notifications. Privacy Policy: https://www.royalmail.com/privacy-policy/

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  • FedEx, Transglobal Express, DPD, TNT, DHL, UPS: Recipient name, delivery address, email address, mobile phone number (if supplied) - To fulfill orders and send delivery notifications. Privacy Policies: Available on respective websites.

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Access to Your Personal Information You are entitled to view, amend, or delete the personal information that we hold. Please contact us at hello@loyaltyedge.co.uk to make a request.

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